European Tobacco strategy is based on the development of a portfolio of brands to offer smokers all over the world products that meet their individual need in terms of taste, brand values and design.
This approach based on consumer demands is on of European Tobacco’s differentiating advantages. European Tobacco has created more than 60 products to support its dynamic commercial strategy of supplying successful local, regional and international brands, whilst continuously upgrading markets to superior quality cigarettes and packaging that is stylish, attractive and effective.
European Tobacco Marketing and Industrial teams are focused on developing specific propositions to meet the varied preferences of consumers.
